Ascott launches brand refresh for The Unlimited Collection
Ascott launches a model refresh of The Limitless Assortment to bolster the latter’s world place as a curated collection of impartial upscale inns providing immersive cultural experiences.
Certainly, up to now 12 months alone, The Limitless Assortment tripled its portfolio to 11 properties inside Asia, Europe, and the Center East.
Ascott chief business officer Tan Bee Leng mentioned of the refresh: “With its refreshed model give attention to the allure of tradition, we’re assured The Limitless Assortment will foster a deeper connection between our company and the locations they go to, making each keep memorable and distinctive.”
Securing its foothold in Asia
Following the launch of The Limitless Assortment in Singapore, the model took root in Vietnam in December 2023 with the opening of the 100-unit Anmira Resort & Spa Hoi An by The Limitless Assortment, positioned between the colourful Hoi An Previous City and the pristine shores of Cua Dai and An Bang Seaside. The opening marked the primary resort below The Limitless Assortment.
Poised for additional enlargement into Malaysia and Indonesia, The Limitless Assortment additionally plans so as to add over 200 items throughout three properties by the tip of 2025.
These properties are Macalister Lodge Penang by The Limitless Assortment, Amatonn Lodge & Residence by The Limitless Assortment and Costaluna Batam by The Limitless Assortment.
Leveraging experience
Ascott chief progress officer Serena Lim mentioned: “Our assortment manufacturers kind a key pillar of Ascott’s progress plans as they allow us to associate with impartial homeowners who want to protect the distinctive identities of their properties whereas leveraging Ascott’s experience in hospitality administration, supported by our world distribution system and loyalty community.”
Lim defined that The Limitless Assortment is Ascott’s subsequent world assortment model success, due to the addition of eight properties up to now 12 months.
She added: “We see potential in additional scaling The Limitless Assortment by way of providing customised assist to homeowners who search to capitalise on rising visitor demand for genuine native experiences.”