Athar Festival 2024 to spotlight and nurture ‘Youth’
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Energy-packed speaker lineup together with H.H. Prince Fahad bin Faisal Al Saud and Sir Martin Sorrell, in addition to key business specialists from Google, Manchester United, and Warner Music Group.
Throughout a press convention held as we speak, Athar – Saudi Pageant of Creativity, the Kingdom’s largest gathering of the artistic advertising and marketing business, unveiled a complete lineup of audio system and initiatives for its upcoming second version. The announcement made by Inspire Media Group and TRACCS, within the presence of companions MBC Media Options (MMS) and flynas, units the stage for the extremely anticipated occasion scheduled for 3-6 November 2024 in Riyadh.
The press convention make clear the small print of the two-day pageant, which is able to characteristic two distinct content material phases with the principle convention and classes commencing from 5-6 November. Specialised coaching academies in artistic advertising and marketing and communications tailor-made for younger expertise might be carried out from 3-6 November. The sequence of occasions, set to usher in a brand new age of Saudi creativity, will then culminate in a grand finale with the celebrated Athar Awards ceremony on the night of 6 November.
Ian Fairservice, Chairman of Athar Pageant and Managing Accomplice of Inspire Media Group, emphasised the pageant’s evolution, stating: ” Past a strong lineup of audio system and panellists that may lead the pageant’s key classes, the Younger Expertise Academies and Maheerah Programme exemplify the pageant’s deal with studying and growth. These initiatives, each having debuted throughout the inaugural version held final November, embody Athar Pageant’s dedication as an enabler of Saudi Imaginative and prescient 2030 by nurturing future leaders, empowering wo–males, and driving the artistic advertising and marketing sector ahead.”
Mohamed Al Ayed, vice chairman of Athar Pageant and CEO of TRACCS, highlighted the pageant’s dedication to empowering the Kingdom’s future leaders, saying: “Athar Pageant 2024 serves as a novel nationwide platform that enhances expertise and fosters expertise amongst Saudi Arabia’s biggest asset and wealth – its youth, making ready them to compete and lead globally and overcome imminent future challenges. By our programme and initiatives, it’s our intention to stimulate an impressed future for our nation’s youth and its progress.”
Registrations at the moment are being accepted for the Younger Expertise Academies, which embrace the Pupil Inventive Academy in partnership with MCN, Pupil Entrepreneurs Academy, NextGen Inventive Academy, and NextGen Entrepreneurs Academy, all of that are fully free to use to. Open to full-time college college students between the ages of 18-25 and younger professionals beneath the age of 30 within the fields of artistic communications, promoting, or advertising and marketing, the Academies characteristic keynote classes from business specialists, workshops, and a 24-hour hackathon.
A powerful lineup of audio system was revealed, together with His Highness Prince Fahad bin Faisal Al Saud, Founding father of NA3AM, Sir Martin Sorrell, WPP plc Founder and Government Chairman of S4 Capital, Matt McKie, Director of Advertising at Manchester United, Najeeb Jarrar, CMO – Center East and North Africa at Google, and Tim Miles, SVP International Sync at Warner Music Group.
A powerful lineup of companions and sponsors for Athar Pageant 2024 was revealed, together with, Bloomberg Media, flynas, MBC Media Options (MMS), Dentsu, MCN, Publicis Groupe, UTURN amongst many others, showcasing the broad help and collaboration driving the pageant’s newest version.
Ahmed Al Sahhaf, CEO of MBC Media Options, remarked on the importance of their continued partnership: “At MMS, we’re devoted to delivering revolutionary and various promoting options that join you with probably the most outstanding and largest media platforms within the MENA, together with MBC Group and the Saudi Sports activities Firm (SSC). We’re dedicated to fostering collaboration, integration, and ongoing communication with our companions. The inaugural version of Athar Pageant solidified its place as a world hub for the artistic business, and we’re proud to proceed our strategic partnership for the second consecutive yr. This partnership is instrumental in shaping the way forward for the artistic business in Saudi Arabia.”
Waleed Al Ahmed, Common Supervisor of company communications and official spokesperson of flyans, mentioned: “At flynas, we’re proud to be a part of Athar Pageant 2024, which is taken into account to be Saudi’s Arabia largest gathering of the artistic advertising and marketing business, and a rare platform to allow the younger abilities, which aligns with flynas dedication to undertake and help initiatives with sustainable impression on society.”
Registrations are additionally open for the Maheerah Programme, powered by Publicis Groupe. This mentorship initiative empowers girls in marcomms via one-on-one mentoring and training. Individuals, who’re girls with mid to senior-level experience, will profit from tailor-made teaching classes, individualised workshops, and unique networking alternatives, all guided by esteemed business leaders from world wide.
Athar Pageant 2024 additionally gives unique alternatives for business leaders via the Future CMO Academy, offered by Omnicom Group, which gives future CMOs with skilled growth via a one-day programme. Moreover, the Pageant will host CEO and CMO Roundtables, invite-only occasions powered by Raiyn Group and Bloomberg Media, respectively, bringing collectively the Kingdom’s prime model leaders to debate urgent points affecting their companies and the area.
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