Cathay welcomes Olympic medallist Siobhan Haughey as its new brand ambassador
Cathay proudly publicizes its collaboration with Hong Kong Olympic swimmer Siobhan Haughey as its new model ambassador. Siobhan will characteristic in Cathay’s newest sequence of ads, embarking on a journey that manifests their shared perception with all of Hong Kong that “Each Transfer Counts”.
The brand new Cathay commercial focuses on Siobhan’s each day coaching routine. Born and raised in Hong Kong, Siobhan has diligently practiced swimming from a younger age. She pushes herself to excel in each element of her observe – each kick, breath management, flip, and weight coaching train, striving to achieve new heights day in, time out. The digital camera captures her dedication and pursuit of excellence, echoing the spirit of Hong Kong individuals who try for breakthroughs by recognising the importance of each little transfer. Similar to Siobhan, Cathay strives to make each transfer rely, irrespective of how small, and everybody throughout Cathay’s completely different groups works collectively to convey prospects on a really memorable journey.
Cathay Group Chief Government Officer Ronald Lam mentioned: “We’re delighted to have Siobhan signify Cathay as our model ambassador, reflecting our shared dedication to creating each transfer rely in our respective fields. Siobhan shouldn’t be solely a world-class athlete, however she can also be a real image of Hong Kong’s diligent pursuit of excellence on the worldwide stage. As we embark on a brand new journey with Siobhan, we try to encourage our prospects and the individuals of Hong Kong with our meticulous consideration to element, and assist them transfer ahead in life.
“Cathay has deep roots in Hong Kong, and proudly helps the town’s home-grown athletes and their achievements. As a longstanding sponsor of the Sports activities Federation & Olympic Committee of Hong Kong, China (SF&OC) and the title sponsor of the Hong Kong Sports activities Stars Awards since 2019, Cathay goals to affix arms with the Hong Kong public to pay tribute to the willpower, unwavering perseverance, and noteworthy expertise exhibited by native athletes. Siobhan’s appointment as its model ambassador additional solidifies Cathay’s ongoing dedication to supporting its house metropolis’s sports activities stars.”
Hong Kong Olympic swimmer Siobhan Haughey, as Cathay’s model ambassador, embodies the relentless spirit of Hong Kong. By means of this collaboration, Cathay goals to share its perception that “Each Transfer Counts” with the entire of Hong Kong.
In a scene from the commercial, Siobhan dives underwater and curls up in contemplation, aiming to depict a second when an athlete faces a low level. Regardless of going through challenges and setbacks one after one other, she nonetheless grits her tooth and provides it her all in each competitors. She relentlessly pursues perfection in each element, reflecting the excessive requirements she units for herself and the idea that even throughout troublesome instances, each second issues.
Siobhan Haughey, the model ambassador of Cathay, mentioned: “I’m honoured to be the model ambassador of Cathay. Cathay has at all times been a supply of satisfaction for Hong Kong, and I’ve cherished reminiscences of travelling with my household on Cathay flights. The impeccable service and a spotlight to element left an enduring impression on me. Each time I return house on a Cathay Pacific flight after my coaching or competitions overseas, listening to the acquainted cabin bulletins brings a way of heat and safety. I consider Cathay holds a particular place within the hearts of many Hong Kong individuals, and it stays the popular airline for me and my household after we journey.”
Cathay is dedicated to placing prospects on the centre of all the pieces it does, always striving to reinforce each facet of the shopper expertise in pursuit of its imaginative and prescient to turn into one of many world’s biggest service manufacturers. Whether or not it’s choosing the best substances to supply memorable eating experiences, offering premium cabin services and facilities, or the considerate service of cabin crew, Cathay goals for perfection in each element. As depicted within the commercial, there’s a scene the place a Cathay Pacific cabin crew member thoughtfully dims the seat mild for Siobhan as she rests, guaranteeing her utmost consolation all through her journey. It exemplifies Cathay’s dedication to enhancing the expertise for every buyer, and at all times taking note of their wants.
Siobhan shared her experiences of Cathay’s attentive service since her early childhood. The commercial captures a particular second onboard, the place a Cathay Pacific cabin crew member thoughtfully dims Siobhan’s seat mild, guaranteeing her utmost consolation all through her journey.
Day after day, Siobhan pushes her limits by rigorous weight coaching. Similar to Cathay, she understands the significance of specializing in the small print and overcoming challenges with willpower. Cathay shares this identical dedication, striving to create extraordinary journeys for each buyer.
Impressed by its model idea “Transfer Past”, Cathay firmly believes that journey is greater than merely getting from A to B. The premium journey life-style model endeavours to emotionally have interaction its prospects with considerate providers, transferring them ahead in life by connecting them with significant locations, individuals, and experiences.
Constructing on this basis, Cathay at all times bears in thoughts the idea that “Each Transfer Counts”. By specializing in the small print and efforts behind each transfer, Cathay is devoted to enhancing its service requirements to create extraordinary journeys for each buyer.